There are only a few people who I can say got what I was ever talking about when it came to tech and media. David Bowie would not only get it he would sprinkle his own flashes of brilliance into the conversation. My attorney in Sweden Rolf Larsson would be miles ahead of me, and my buddy actor, film producer Steven Morana.
Few months ago Steven Morana and I were sitting at Four Seasons Toronto, Dbar talking about where I usually find talent. I told Steven, “Bro it’s all on Instagram, it is where you find upcoming directors, actors and musicians..” The was no gap in our conversation Morana was toe to toe with me on these points all of them and had his own take which jived with mine.
I would end up taking this idea of creating F1 Films to Montreal as we already understood the market and talent to the Canadian Grand Prix the concept being very simple, thirty to sixty-second films directed by women, fans, emerging directors, and film directors for social media and featured all at The Toronto International Film Festival or on the F1 website, as well as on Instagram.
As I was walking around the paddock I bounced the idea off Damon Hill who I knew is a very creative guy and Hill instantly got it. Hill added that there should be a panel of judges, and later I would sit down with one official of Formula 1 and she loved the idea especially short films and suggested that F1 Films Awards could be thrown into the mix.
While the cars raced and creative ideas were bounced around the CEO of the Toronto International Film Festival was getting a tour of the paddock.
While nothing so far have moved forward on the F1 Films front as everyone is currently on holidays, the short film concept that Morana and I had spoken about at Dbar in Toronto took shape for 2017 and this year Morana entered his own Insta Short.
In 2016 Toronto International Film Festival, taking notice of the flurry of photos and videos posted to Instagram, had partnered with the Facebook-owned app to launch a digital shorts competition.
The TIFFxInstagram Shorts Festival has established filmmakers from around the globe invited to upload original 60-seconds-or-fewer film shorts, using Instagram. TIFF programmers will select 30 finalists to be showcased on the film festival’s website and an Instagram channel in August before a six-person jury selects a Judge’s Choice award winner. This concept was the turn-key idea also presented by myself to few at Formula 1 as the possibilities of stories are endless.
This years jury is as follows , TIFFxInstagram Shorts Festival Jury.
“Our collaboration with Instagram is the perfect opportunity to celebrate the work of filmmakers from all over the world and discover up-and-coming talent through the world’s largest creative digital
community, showcased by the world’s largest public film festival,” TIFF director and CEO Piers Handling said Wednesday in a statement.
Awards for the inaugural TIFFxInstagram Shorts Festival will be announced on Aug. 18.
Check out my buddies Instagram film entered in the TIFFxInstagram Shorts.
When the date is going well, but your past catches up with you… “The Professionals” is my submission to the #TIFFxInstagram Shorts Festival and my directorial debut! @tiff_net . #shortfilm . #theprofessionals . . . . CAST @stevenmorana ..JAKE . @makenziesmith ..STEF. @tazito.garcia ..Q . @oliveskinbeauty ..ZEL . @paulloduca ..GUS . @rob_ianni_comedy ..VIN . @n.i.m.a.93 ..SERG . . . . FILMMAKERS & CREW Producer:@stevenmorana Director: @stevenmorana evenmorana Writer: @stevenmorana Cinematographer: @justin_arjune Editor: @justinarjune Camera Operator: @adrian.richard.photography Camera Operator: @sidgrover_ Gaffer: @yuliavizelphotography Song: “Boys’ll B Boys” By: @safakash Production Sound Mixer: Randy Resh Boom Operator : Toby Hindel Make Up Artist: @liv.tsai Stunt Coordinator: @tazito.garcia Sound Designer/Re-recording Mixer: @david_morana