A Gucci executive once told me in London, “Tim I want to own Venice”. Well coming November 7, 2013 you will see a hot air ballon with Arizona Muse descending smack in the middle of Piazza di San Marco. Look out Gucci, the battle for Venice has begun with David Bowie and Arizona Muse. The project has been kept top secret and no one including Arizona Muse knew that Bowie would be in it till she arrived for filming on the set.
If you have traveled to Venice then you know what it is all about, as you can see my friends and I played it up in Venice at the famed Hotel Danieli prior to a lavish New Years party at Harrys Bar. Vuittion kept in the spirit of things as well as you can see in these behind-the-scenes photos released by Vuitton showing the lush scenes in Venice, with hot air balloons, opulent ballrooms and masked dancers. This is just a taste of what is yet to come, giving you a hint at a lavish short three-minute film set to one of the Bowie’s latest tracks, I’d Rather Be High.
The full advert, which features Vuitton’s new Tambour watch and Vivienne bag will premiere on the label’s app on November 7, YouTube November 8 and during Homeland on Channel 4 on November 10. Here are the photos, and a short clip of Arizona Muse doing what she does best, and the Bowie table that was set up at the Ritz Carlton Toronto during the Toronto International Film Festival a city that is currently hosting the Bowie exhibit and where I am currently filming the David Bowie Is Around The World film documentary.