David Bowie Film Gets A Kick Start From Fortuna Mezcal

Original_photography_for_the_Earthling_album_cover_1997__Frank_W_Ockenfels_3 You have this plan to make a film discovering talent around the world that has been impacted by musical icon David Bowie. The project is percolating  in your brain of fiber optic lines carrying ideas. Then along comes good fortune, or in this case Fortuna Mezcal and it lights up the brain with tantalizing sensation, while warming up your soul with its taste and love that went into making it.

David Bowie artfully can create something complex and make it sound simple. Fortuna Mezcal is also created with great care. Mezcal is the generic term for an alcoholic beverage distilled from fermented agave, a plant related to the lily. Mezcal is more artisanal, usually made by small, locally owned companies or individuals. David Bowie has always gone on his own path, charted a new course when he could have been quite comfortable in the “status quo”.

As long as we remember nothing in life is an accident. Then we can all propel an idea because of the collective energy of all those involved. This is the magic that took place at Ursa restaurant in Toronto.

It all began with the ambassador for Fortuna Mezcal Megan Alexandra Jones think about this (David Robert Jones aka David Bowie, scary or what) leaving me an invite on Facebook. Ursa in Toronto also happened to be one of my favorite places as they allowed me to come and photograph them throughout the Toronto International Film Festival while I served as Chair of VIP Talent for the festivals first fund-raising gala.

Soon the man who orchestrated the week of events with Fortuna Mezcal’s little blitz into Toronto, Marcello Cabezas sat me down with Pat an artist, designer from Mexico City also part owner with her husband Walter and whatever ideas were ablaze now exploded with the intensity of Mount Etna. Now you would think this was it. The night was not yet over.

Another drink of the smooth Fortuna Mezcal arrived thanks to the bar manager Robin Goodfellow while another person who had partied with me Penelope Cruz, and Javier Bardem (the bad dude in James Bond 007 Skyfall) at the Ritz Bar during the film festival introduced me to Fabio Sartori a musician from South Africa. Fabio was not just a musician he had also been videographer who had worked with Tony Hawk ( I am not kidding you this was all in one night with Fortuna Mezcal). Fabio and I shared a common motto , “keep the camera rolling”, you will never know what will unfold in front of your eyes. I am a skateboarder and surfer, so you say Tony Hawk all the bells go off.

Soon afterwards the ideas that had been lighting up every brain cell began flowing in tandem, dancing in a rhythm as if a tune composed by David Bowie and the movie began to flow the moving images where full of lively colour, from the owners of Fortuna Mezcal, to all those involved and the script was written ( or in this case not ) just going with the flow was the best way to make this film.

This was day one of the film project ‘David Bowie Around The World Of Formula 1’ fortune for me came in a bottle called Fortuna Mezcal and it’s owners.

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