The Years With Bernie Ecclestone were of fun and fuel – Now Time For New Ideas in Formula One

The Iconic image above was shot by Terry O’Neil who broke a band called The Rolling Stones with a photograph spent time with David Bowie, Elizabeth Taylor, Richard Burton, my man Frank Sinatra and a number of other super stars just having fun taking pictures.

I truly don’t know anyone who knows as many people in the world like Terry O’Neil other than Bernie Ecclestone.  I’ll never forget a telephone conversation in Italy arranging a pass for myself telling Bernie, “Bernie I was with the Aga Khan earlier”, to which Bernie responded, “He just left the paddock few minutes ago.”

My history with Bernie Ecclestone goes back to the days in Toronto when I was just in my teens and the CEO of Labatt Sid Oland gave me a blank cheque-book.  Both Sid and I had a passion for racing, and growing up if you lived in Toronto in those days you would drink Labatt Blue.  So how do we sell more beer, there are so many ways but then what is more fun then putting your name on a few drivers and a racing team.  Thus began this long relationship with Bernie Ecclestone.

These were the years when race car driver would tell the hot girl sitting with them they would have to vacate the seat in an hour so another model like hot girl could replace them.  The years, when if I say anyone with a girl who resembled the girl from the last race one would never say, “nice to meet you again,” as mostly likely this was a different girl. So no room for ‘oops’.

During this time Bernie was busy, he would return your call always. While some would send him lengthy emails about business ideas, if the email was not a few lines it was already too long, and with Bernie Ecclestone it was simply better to pick up the phone and call.

What Bernie was building was one of the greatest sporting event superseded only by The Olympics and The World Cup.  Now ask yourself what were you doing?  1478773151747

I first met Ross Brawn in Mexico City, I was standing in the pits when Nigel Mansell ahead of his teammate Riccardo Patrese, both Labatt’s sponsored  finished one and two with Michael Schumacher achieving his first podium in a car designed by Ross Brawn.  Michael Schumacher would go on to a total of 155 podiums.  It was the day a star was born in Formula One.

While Bernie never got Americans, the sport really did need Americans to take it to the next level.  Here are some of my ideas I’ll be pitching.

Building a new street track in Florida and I would like to see it on the water in Jacksonville incorporated into the mix below.  Here one could parlay a relationship with NFL into a new fan base.

Creating F1 Films, such as ESPN Films, and NFL Films, where young film directors could come make sixty-seconds films for YouTube.

As Liberty media owns forty-percent of Live Nation to tap into artists on tour and put them in the paddock and pits only if they are engaging using their social media

Robin Morgan who bought the photo archive of Terry O’Neil and owns Iconic Images has for years been telling Bernie that Formula One has so much content that has not been exploited and so much can be done with this content.

The F1 On Tour, would use such content of stills and moving images to create an exhibit such as David Bowie Is that would tour and immerse its fans in a dazzling digital world of sound, and music.

Yet the most important of all, for god’s sake get a woman racing, anyone seen the Women’s March? like ‘hello’ talk about a fan base that has not yet been tapped.

Time to rock and roll.  Bernie it would not be anything without all your work, living, breathing, dealing Formula One.

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Bernie Ecclestone Era comes to an End With New Title Of ‘Honorary President’ Formula One

“I am simply gone. It’s official. I am no longer the leader of the company. My new position is one of those American terms. It’s something like an honorary president. I have this title now, even though I don’t know what it means.”

An era of Bernie Ecclestone comes to an end it will be made official on Tuesday. t’s understood the change will be formally be announced with the appointments of Ross Brawn and former ESPN man Sean Bratches, who will take up newly created sporting and commercial roles respectively.

It has been a while coming but it is now time to finally move Formula One into the real world. Only last week I sat down at The Four Seasons Hotel Toronto for lunch with IMG-WEM to explore some ideas for the future.

In the past years I brought Bernie YouTube when it was just launched. I told Bernie at that time, “Look Bernie people are gonna come to the races they are gonna film using their smart phone and put it on YouTube. I want to be able to beat them and create our own films for YouTube.” Naturally Bernie had no clue what I was talking about and a few weeks later he called me, “Timothy, there are all kind of videos on YouTube how do I have these removed?”. I suggested to Bernie that he talk to my friends who do copyright for Rolling Stones whom I had introduced to him at a race in Monaco.

Few years later I came to Bernie with Google Earth, then with Live-stream, and more recently use of drones and engaging a new younger fan-base. All these ideas he heard but simply did not get or understand. Unlike President Donald Trump who get’s Twitter, Bernie never could grasp it.

Chase Carey comes from communication. I met Chase long ago at 20th Century Fox Studio in Century City. I would later take to Chase an opportunity presented by David Bowie’s management to sponsor The Rolling Stones ‘Bridge to Babylon’ tour for television rights, and Chase acted on this swiftly.

So now it’s time to open up the game and many more opportunities come into play now because Sean Bratches who comes from ESPN.

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