“I am simply gone. It’s official. I am no longer the leader of the company. My new position is one of those American terms. It’s something like an honorary president. I have this title now, even though I don’t know what it means.”
An era of Bernie Ecclestone comes to an end it will be made official on Tuesday. t’s understood the change will be formally be announced with the appointments of Ross Brawn and former ESPN man Sean Bratches, who will take up newly created sporting and commercial roles respectively.
It has been a while coming but it is now time to finally move Formula One into the real world. Only last week I sat down at The Four Seasons Hotel Toronto for lunch with IMG-WEM to explore some ideas for the future.
In the past years I brought Bernie YouTube when it was just launched. I told Bernie at that time, “Look Bernie people are gonna come to the races they are gonna film using their smart phone and put it on YouTube. I want to be able to beat them and create our own films for YouTube.” Naturally Bernie had no clue what I was talking about and a few weeks later he called me, “Timothy, there are all kind of videos on YouTube how do I have these removed?”. I suggested to Bernie that he talk to my friends who do copyright for Rolling Stones whom I had introduced to him at a race in Monaco.
Few years later I came to Bernie with Google Earth, then with Live-stream, and more recently use of drones and engaging a new younger fan-base. All these ideas he heard but simply did not get or understand. Unlike President Donald Trump who get’s Twitter, Bernie never could grasp it.
Chase Carey comes from communication. I met Chase long ago at 20th Century Fox Studio in Century City. I would later take to Chase an opportunity presented by David Bowie’s management to sponsor The Rolling Stones ‘Bridge to Babylon’ tour for television rights, and Chase acted on this swiftly.
So now it’s time to open up the game and many more opportunities come into play now because Sean Bratches who comes from ESPN.