No more bad blood as Apple moves quickly to fix a really bad plan thanks to Taylor Swift


Apple were going to be paying royalties that are 1.5% higher ( or 3% higher in some non-US countries ) than other streaming services. This was to offset the loss of income during the trial period, when no royalty was going to be paid. In return for accepting a short term loss of income, the artists would receive a higher income forever after. The artist will now be paid during the trail period too.

No more bad blood: Apple senior executive Eddy Cue announced on Twitter that Apple Music will pay artists during the service’s free, three-month trial period. The reversal of policy comes one day after Taylor Swift wrote an indictment of Apple Music on Tumblr titled “Dear Apple, Love Taylor.”

“We hear you @taylorswift13 and indie artists,” Cue wrote on Twitter. “Love, Apple.”

Apple will pay royalties to music labels and publishers during the three-month free trial of its Apple Music streaming service, the company has confirmed, after protests from independent labels and musician Taylor Swift.

Swift appears to have been the tipping point in the row that had been rumbling all week, after she published a blog post – To Apple, Love Taylor – calling on Apple to abandon its plans for no payouts during the trial period.

Apple’s senior vice president for internet software and services Eddy Cue responded directly to the star on Twitter in announcing the company’s u-turn.

“Taylor Swift’s tweet today solidified the issue for us, we decided to make a change,” he told BuzzFeed’s John Paczkowski, while confirming that Swift hasn’t yet agreed a deal to put her music on Apple Music.

Apple Music is the company’s long-anticipated rival to streaming services like Spotify, and is due to launch in more than 100 countries at the end of June.

Although a monthly subscription will cost $9.99, or $14.99 for a family of up to six people, Apple is making its new service free for three months so that people can try it out. After striking licensing deals with major labels, the company had planned to only start paying royalties after the trial period.

Independent label trade bodies in the US, UK, Germany, France and Australia spoke out against these plans in recent days, claiming that their members would be most at risk from any three-month blip in earnings if a large number of people buying music downloads from Apple’s iTunes store switched to the free trial.

Swift has become one of the most vocal musicians in the ongoing debate about how well (or poorly) streaming pays off for artists and songwriters, having taken Spotify to task in 2014 for the free tier of its service.

“I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of this music,” she said then. “And I just don’t agree with perpetuating the perception that music has no value and should be free.”

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David Bowie and Technology – Filming A Movie With An iPhone! How It Started!

David Bowie It was one of those amazing California evenings in San Francisco. My friend Jamie Wood, who’s dad Ronnie Wood is a member of the band The Rolling Stones had asked if I wanted to invite anyone to the show. I had suggested some people I knew all from technology in Northern California. Standing backstage were Sean Penn, George Lucas, John Hartnett, Vice President of Palm Inc, Vinod Khosla a venture capitalist and was one of the co-founders of Sun Microsystems, who had brought his friend and introduced me to William “Bing” Gordon at the time Chief Creative Officer of video game publisher and developer Electronic Arts. As I took Vinod to introduce him to George Lucas, George looked at me and said “We know each other, he sold me my first computers system.” Vinod elaborated ” George told me I don’t understand all the technology, but show me how I can use it to tell my stories better.” We all know what George did with all that technology.

My friend John Hartnett, had been the first to get some Palm smartphones to Bowie’s tour teams, and they were used to track everything going paperless. John is currently is a partner of SVG Partners. Bing Gordon of Electronic Arts saw the future and started putting music in video games, something David Bowie had done in 1999 with ‘The Nomad Soul‘, while also starting his own internet company with music, videos, exclusive to his own site. Bowie, John Hartnett, George Lucas, Bing Gordon all knew how technology and the internet was about to change the world, ( YouTube, Google, Twitter, Instagram, iPhone ) were not yet around. I was lucky to be living in Southern California where my buddy a filmmaker and I would skateboard through ‘Dog Town’ and Steve who tragically passed away would show me cool tricks to do with smartphone, while street-boarding. My surfer friends had started making mini-movie using smartphone. Then came the iPhone.

As I travel the world documenting those in the creative world that have been inspired by Bowie, or in some manner touched by his artist work with my iPhone the most common response I get from people about filming with the iPhone is simply one word “cool!”.

“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” – Steve Jobs



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