Simply put that the State of California buy more Mercedes Benz cars then anyone in the world, and that the Beverly Hills Mercedes dealership sells more cars then any other Mercedes dealership in the United States.
Just like in fashion New York calls the shots, it’s where the money is. In Formula 1 the dynamics are about to change with three North American races. The Canadian Grand Prix, and the inaugural Grand Prix of America at Port Imperial in New Jersey on June 16, and the U.S. Grand Prix in Austin, Texas, on Nov. 17. and Lewis Hamilton sees the future and knows how big things could get for him, in the good old USA.
“It is now time for me to take on a fresh challenge and I am very excited,” Hamilton, 27, said in a report on Formula One’s website.
Less clear is the future of Schumacher, 43, who had retired after the 2006 season but then returned in 2010 with Mercedes.
It’s been a difficult comeback. Schumacher is winless since returning and so far this year he’s 12th in points with only one top-five finish in 14 races.
“I have had three nice years with the team which unfortunately did not go as well as we all would have wanted,” Schumacher said. “I would like to thank the team for their trust and all the guys for their unconditional commitment.”
Get ready for big things. Lewis Hamilton and Mercedes are making the move for 2013, that is the right move at the right time.
With two races in the USA, it means more media, big media, and with freedom to own your image it means enormous endorsements.
Let’s face it in the big leagues, USA still rules, so hello Formula 1, and welcome Lewis Hamilton who have come to play in the biggest global arena of them all.
Let’s rock and roll in North America with Formula 1.